5 Social Media Innovations That Are Changing the Retail Industry

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More than 84 percent of smartphone users in the U.S. go online to look up products before purchasing. E-commerce is slowly taking over the consumer world with sales reaching $394.9 billion in 2016, up nearly 16 percent from the previous year.

To stay on top, it makes sense to go where their audience is—meshing the worlds of retail and social media.

Here are five e-commerce tools that are changing the retail industry.

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Beginner’s Guide to Defining Buyer Personas

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One of the best ways to create content and plan promotional campaigns that truly engage your target audience is by creating a buyer persona.

What’s a buyer persona? A buyer persona is a profile that represents your ideal customer. By creating your own buyer personas, you’ll gain the ability to tailor your marketing efforts and connect with your target audience to meet their needs and solve their problems.

After all, if you don’t know who you’re aiming your efforts at, how are you going to sell your products or services?

According to a study from Mark W. Schaefer, three to four buyer personas usually account for over 90% of a company’s sales. 

How to Use Social Media to Hype Your Product Pre-Launch

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Check out these six tips on how to use social media to hype your product pre-launch. 

7 Marketing Tips to Increase Your Instagram Followers

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Increasing your number of Instagram followers is important to increasing your audience and number of potential customers that you are able to reach. While you definitely shouldn’t forget about all of your other Instagram goals and objectives, your number of followers can reflect the success of your other efforts. It’s always nice to know that your message is being well-received and resonating with your audience, and a follower count is one way of measuring this. 

Snapchat tricks to make you a power user

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1. Create Snapcode from any website

Snapcodes aren’t just for adding your friends anymore. You can now create your own Snapcodes for any website and share them online with other Snapchat users to scan, or you can print them up and include them on flyers.

Go to Settings > Snapcodes > Create Snapcode. Enter a URL and tap Create. You can also spiff up the code with an image of your choice by tapping on the code itself.

Marketing Trends To Watch Out For This Year

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Here are 9 Marketing trends you should be paying attention to this year: