Here are 9 Marketing trends you should be paying attention to this year:
1. Interactive Content
What’s more important that having people read your content is getting people to interact with it, think of ways to get readers to actively participate instead of passively consume. Interactive content can include quizzes, polls, surveys, infographics, brackets, contests, and much more,
2. Mobile Video
Have you looked at your Facebook feed recently? Chances are that 95% of it is video. Mobile video views grew six times faster than desktop views in 2015. In fact, in Q4 of 2015, mobile video views exceeded desktop views for the first time ever. We now live in an age of mobile video, and it’s time to embraced it.
Although we’re still working out the kinks of this technology, it’s clear that live streaming will continue to push the boundaries. A big step in this direction was Instagram’s integration of a live stream option into its Stories feature. We’re going to see a lot more live broadcasts.
4. Virtual and augmented reality
One of 2016’s biggest highlights was watching a screen-afflicted population carry their mobile devices out into the world to catch, yes, Pokemon. The biggest takeaway from this phenomenon was augmented reality’s ability to drive real business results. This has become a seriously viable option for marketers looking to bring the online into the real world.
5. Short-lived content
What gives Snapchat its appeal? The fact that the content disappears. Snapchat’s rampant rise in popularity did a lot more for the world of social media than just give users another platform to choose from. It showed the value of disappearing or short-lived content. This is a key attraction for Generation Z, the cohort famous for having an eight-second attention span, and is why you should be integrating short-lived content into your content strategy.
6. Mobile First Strategy
The future is mobile. Internet traffic is now coming more from mobile devices than desktops. If you’re not catering your content, ads and online experience to a mobile user, then you are missing a massive opportunity. And remember: It’s not just about “optimizing” for mobile; it’s also about making sure that piece of content gets integrated with a user’s lifestyle on the go.
Personalization means segmenting your content to reach different types of audience members based on their preferences, habits, etc. The most common form of this strategy is through lists, where certain content gets sent to certain types of users based on which lists they’ve opted into. In a world of too much content and not enough time, personalization is a huge win for brands looking to earn the attention of their consumers.
8. Purpose Driven Marketing
One of the most effective ways to extend your story is to give it a feel-good element. Brands that partner with nonprofits or charities, or set up internal programs that “give back” in some way have a much stronger presence because their story resonates with the hearts of consumers.
9. Social Media “Buy” Buttons
We are moving into an age where purchasing doesn’t need to happen on a third-party site. Users are on a social platform, so why should they have to leave in order to buy something? “Buy” buttons are quickly turning social media sites such as Facebook and Pinterest into social shopping experiences.