Check out these six tips on how to use social media to hype your product pre-launch.
6 ways to generate buzz for a product release
1. Create a hashtag
Using and creating a hashtag to track your social media is a great way to get your brand a presence on the web. Having a designated hashtag makes it easier for fans to find content related to your brand and its products.
Hashtags are also a great way for you to keep track of the dialogue surrounding your business. You can look up your hashtag and see what kind of comments and conversations are being shared.
Another good idea is to use a universal hashtag in all your posts that relate to your product. So if your product has to do with traveling, use the hashtag #travel to get your product seen by people interested in similar things.
2. Host a contest
When people are given the opportunity to win something, they’re likely to be more excited for the product launch. Choose a fun prize (it could even be your new product) and organize a contest that encourages people to spread the word. Ask users to retweet, share, repost, or tag a friend to participate. We suggest using Instagram. It’s a popular choice for contests because it’s great for user-generated content.
3. Find a following by crowdfunding
Crowdfunding is more than simply raising money for the development of a product—it’s a smart way to hype a product before it comes to life.
When people are putting money towards your crowdfunding campaign, they’re also saying they believe in the concept. With this, you’ve assembled a fan base even before the product has hit the market. As a brand, you can share updates on social media about how your crowdfunding campaign is progressing. Highlight milestones and note how close you are to your goal.
4. Give a behind-the-scenes look
Give people a closer look at what your product does and the people behind it. This can help bring potential buyers closer to the product and get them excited for its release.
We suggest using Snapchat or a form of live video to do this. With these channels, you can focus on authenticity and real-time engagement—treat it like a conversation between you and the viewer. Demonstrate how the product works, present the creative process, or host a Q&A session. You can do this by asking users to send in their questions during a set time and date.
It’s also a means of adding a human face and voice to your product, which further establishes a relationship with your audience.
5. Give your product away to reach different demographics
As a start-up, Girlfriend Collective decided to market its new line of $100 leggings by handing them out for free. This, of course, created buzz and helped the company grow its audience by reaching several demographics—from women looking for a deal to those supporting the environmentally-friendly concept of the brand.
There’s no better way to market your product than having potential consumers try it out for themselves. People love free stuff.
6. Host an event
Before Netflix’s release of “Gilmore Girls: A Year in the Life,” the streaming service set up their own version of Luke’s Diner—one of the show’s key settings—in cities across North America.
Not only did this build awareness for the series release, the campaign boosted audience engagement by supplying each coffeehouse with Luke’s Diner cups.
Each cup carried a snap code and when scanned through Snapchat, it featured a custom Geofilter centered around Gilmore Girls and its release date:
Thousands of fans shared a photo on Snapchat, as well as posting a picture of their Luke’s Diner coffee cup to social media.
So what better way to engage than in person? Create an event to build anticipation for your product launch. Choose a set date, venue, and other event details that people can count on. Invite fans over social media and include something to look forward to, like a custom Geofilter on Snapchat.