Simply put, social selling is using social networks to find, connect, understand, and develop sales prospects. It is the modern way of developing meaningful relationships with potential customers that keep you and your brand the natural first point of contact when a prospect is ready to buy. It is the online social tool used to engage in the relationship.
You are likely already engaging in the basics of social selling if you have a Facebook Business Page, LinkedIn profile, or professional Twitter account.
To better understand what social selling is, it is helpful to understand what social selling is not. It’s most definitely not about bombarding strangers with unsolicited Tweets and private messages. There’s a name for that: spam, and it is important to not get a reputation affiliated with that.
Social selling is a lot more than just gaining access to potential customers, it’s about building relationships and listening for the right moment to join in the conversation. It is about presenting yourself as a solution to a current problem rather than becoming just another irritant to swipe and delete.
Let’s look at why social selling is so important for your business.