Repurposing Content for Maximum Social Reach

Blog

Creating high-quality, in-depth content is the key to great content marketing.

Great news, repurposing your content is a way that you can get more shares, traffic, and leads, while also getting the most out of the content that took so much time to create.

Take your blog post and make it into a GIF, a Periscope, a Tweet, an Instagram Story, an infographic, or a podcast. Create once and repurpose everywhere!

Advertisements

Marketing to Millennials

Blog

The millennial generation is often clumped into one, with assumptions that they are tech-savvy, self-absorbed, and overburdened with student debt. While this may be true for some of this group’s members, generalizing Gen Y negatively can cause businesses to miss out on this powerful demographic.

Linkedin Analytics for Businesses

Blog

LinkedIn Analytics

Like most social platforms, analytics on Linkedin for Company Pages are represented by the number of followers, shares, clicks, and impressions. 

The Best Practices for Social Selling

Blog

Simply put, social selling is using social networks to find, connect, understand, and develop sales prospects. It is the modern way of developing meaningful relationships with potential customers that keep you and your brand the natural first point of contact when a prospect is ready to buy. It is the online social tool used to engage in the relationship.

You are likely already engaging in the basics of social selling if you have a Facebook Business Page, LinkedIn profile, or professional Twitter account.

To better understand what social selling is, it is helpful to understand what social selling is not. It’s most definitely not about bombarding strangers with unsolicited Tweets and private messages. There’s a name for that: spam, and it is important to not get a reputation affiliated with that. 

Social selling is a lot more than just gaining access to potential customers, it’s about building relationships and listening for the right moment to join in the conversation. It is about presenting yourself as a solution to a current problem rather than becoming just another irritant to swipe and delete.

Let’s look at why social selling is so important for your business.

Instagram’s New Album Feature: How Your Business Can Make The Most of It

Blog

Instagram’s most recent update introduces the ability to add up to 10 photos and videos to a single post, album-style. This allows users to swipe through and see each individual piece of content in the post, similar to Snapchat’s slideshow storytelling format.

While some people are skeptical that this could change the culture of Instagram, this change could actually offer a lot of opportunity—especially for businesses.

Essentially, this change means you can create carousel ads for free, and like carousel ads, Instagram’s newest feature will allow you to combine photos and video to tell stories and convey information in the best way possible.

Drive Engagement With Great Instagram Captions

Blog

Compelling visuals is what Instagram is all about, but an effective Instagram caption can help boost engagement, getting you more Likes and comments.

Instagram has recently changed their algorithm, making posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that a photo or video with lots of comments and Likes has a better chance of appearing at, or near the top of your followers’ home stream. Having an intriguing caption that encourages your audience to engage will insure that your content gets seen more.